beauty is being the brand
(the nec plus ultra of living the brand)
e.g. 

money is invested and spend according what is preached 
money is earned through what the customer values
what is believed, prevails, in all its organisational consequences
delighted customers require delighted associates
delighted associates enlighten leadership
a value chain is more than a set of functions, it is a specific philosophy
beautiful products, elegant and functional
intens and clever customer experiencesmeaning_and_form.html

beingthebrand

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